portfolio

In order to preserve continuity across interactions with the company, I was tasked with designing the user interface for Nine Technology's desktop/server client application. Because their business model is one based on service-provider partners, branding had to work on two levels: the partner logo underpinned with the 'powered by nine' logo, and the rest of the visual language referencing back to the Nine Technology brand.

Helped refine naming concepts, tagline, logo and brand identity. With the company being brand-new with highly advanced technology it was important to provide a strong concept that felt both new and familiar. Strong typographical contrast is accentuated with bold color, underpinned with a subtle reference to the digital technology they provide. Rather than utilize a more-often seen reference to the "five 9's" of reliability, I chose to incorporate a stylized rendition of the number 9 in binary format under the word itself.

This was a fantastic project to work on. Starting in 2002, the goal was to create a web-based method for quoting sails to augment a process of them being priced and managed in a DOS-based system. First, a web-based suite of applications was created to store and manage customer and boat information. From there, a pricing application was developed that mirrored the off-line application by importing the same data files into an SQL database and mirroring the formula logic within the web application.

Information Architecture for the North Sails One Design Europe web site, slated to be deployed in the North Sails Global Web platform. NorthU: Designed a website and course registration system that was used to run online course registrations and sell books and CD-ROMs. Developed workflow and information architecture, designed user interface and implemented the site. (The site has since been redeployed in the new web platform I designed prior to leaving North Sails)

Maria Bevilacqua is an amazing woman. I met her as she was starting a biscotti company - and her product was simply incredible. After pursuing that for some time she changed gears back to her love of photography. To help capture her style of imagery, her website needed to be extremely minimal. Simple photo icons with mouseovers to explore the site, and a subtle player application to display the images. It really lets her work shine through.

Building on the success of the site produced for the 2000 America's Cup, Dennis Connor and his Stars & Stripes syndicate hired my new company (Bathysphere) to design and produce the site for the 2003 cup. Responsible for design, development, technology sponsorship development and interactive strategy. Developed and launched the first live-commentary race coverage application on any of the competing syndicate sites during the 2003 America’s Cup (supporting thousands of concurrent users during races).